POR-FESR

POR-FESR 2014-2020

Axis 3 “Competitiveness of production systems”

Specific objective “Consolidation, modernization and diversification of territorial production systems”

Action 3.3.4 “Supporting the competitiveness of enterprises in tourist destinations, through interventions for supply qualification and product/service, strategic and organizational innovation”

Sub-action C “Innovative investments in the tourist accommodation sector”

Project title “DIGITAL MIEVA”

POR-FESR 2014-2020.

Thanks to the POR FESR 2014-2020 grant from the Veneto Region, the company Mieva S.a.s. di Cicuto Mario Marcello & C, has made innovative investments in the digital sphere that have made it possible to foster innovation and differentiation of the company’s tourism offer and products

In order to improve the hospitality and efficiency levels of the accommodation facility, expenditures were made on technology solutions for the management and coordination of business processes with high features of activity integration.

Amount of total financial support granted: expenditure eligible for support € 6,000.00, contribution amount € 6,000.00.

OBJECTIVES ACHIEVED.

The interventions enabled the achievement of the project’s objectives consisting of digital innovation and differentiation of the company’s tourism offerings and products by enabling their regeneration and repositioning.

3.3.4 Sub-Action D – “Supporting business competitiveness in tourism destinations through supply-side qualification interventions and product/service, strategic and organizational innovation” – 2020-2022

No. Application 10282749, submitted on 09.06.2020

Action

– 3.3.4 Sub-Action D – “Supporting the competitiveness of enterprises in tourist destinations, through supply qualification interventions and product/service, strategic and organizational innovation”

Summary description of the project

Thanks to the POR FESR 2014-2020 contribution of the Veneto Region, the project called “HOLY BIKE – Orientation to international markets of the V.O.D.C.E. network,” has made it possible to promote, develop and consolidate the aggregation of SMEs called V.O.D.C.E – Venezia Orientale Destinazione Cicloturistica d’Eccellenza, established in 2017, through the implementation of an intervention for the orientation of tourism demand for international markets, of the member companies.

The interventions, the subject of the investment, brought:

1. the implementation of services intended for the customers of the retistas, such as the improvement of bicycle storage with a more secure storage, the availability of more workshops for bike maintenance, the introduction of dedicated bike corners (with the possibility of food – food and beverages – energy aimed at the sports activity and for the refreshment of customers), the creation of dedicated spaces such as info points, for cycle tourism in the area that allow customers to have promotional and commercial material such as guides, brochures, leaflets all equipped with QR Code, the introduction of support points for washing bikes as well as rental service, dedicated laundry service in addition to services aimed at the person such as massage and spa after cycling activities.
2. Improving the quality of the service offered to cyclists by innovating the service and making it more usable and appealing to the target audience of cyclists by consulting with a Bike Expert to make the service offered to cyclists more usable and more appealing and to increase the image and target audience of customers
3. restyling and updating the bike portal in responsive design, giving a central role to the territory, told through new photographic and map images of the routes
4. Updating storytelling, with usable routes to tell the story of nature, the hinterland and boats as a historical means of connecting territories, simultaneously focusing on the historical-cultural elements (casoni, lighthouses, fishermen’s shelters, mills, churches, etc.) and especially enhancing food and wine
5. Updating retist landing pages to allow users to identify the most suitable facility
6. complete overhaul of the network site, through the elaboration of the web design with automatic optimization to the device used; configuration of statistics through Google Analytics, optimization for search engines through SEO activities as well as maintenance of the CMS platform were carried out. The portal was created in English and German as well as in Italian.

New activities developed in the world of cycling tourism, along with existing ones, have been supported through a web marketing plan, both global of the network and of individual retists, in order to expand the catchment area as much as possible.

The mix of web marketing and web advertising strategies were at the heart of the marketing actions since, the main goal of the network, is to gain the best positioning within the digital world. We focused mainly on the German and Austrian markets, from which about 80 percent of our customers come.

OBJECTIVES ACHIEVED

Main goal achieved by the network was to promote bicycle tourism of the Venetian coast and hinterland by integrating the services and assistance offered to the bicycle tourist.

The territorial brand of Veneto was enhanced through marketing and communication initiatives, as the Venetian lagoon and its hinterland encompasses all its typical factors: cuisine (food and wine tourism), art cities (art tourism), and sea and beaches (beach tourism).

Through aggregation, the internationalization of the cultural and territorial heritage of the Venetian Lagoon and its hinterland has been promoted, ensuring enjoyment in a sustainable, responsible, innovative, and above all safe way from the point of view of health and social distancing, which is of paramount importance at this historical moment.

Business network:
CAPOFILA: ABA SERVIZI SOC. COOP
Project submitted in the amount of € 591,519.47
Eligible and fundable expenditure of € 557,940.47 has been recognized with a grant awarded of € 278,970.24 from Veneto 2014-2020 POR FESR Funds.
There are 41 member network enterprises of which 25 are eligible for grants.

• 3.3.4 Sub Action B – “Supporting business competitiveness in tourist destinations through supply qualification interventions and product/service, strategic and organizational innovation” – 2017-2020 No. Application 10043421, submitted on 10.11.2017 Action
• 3.3.4 Sub Action B – “Supporting the competitiveness of enterprises in tourism destinations through supply qualification interventions and product/service, strategic and organizational innovation” Notice DGR N.2221 of 23/12/2016
• Action 3.3.4, Sub Action B “Development and Consolidation of Business Networks and/or Product Clubs “Summary description of the project: The VODCE network was created to create a bicycle tourism product of the entire Venetian coast from Bibione to Cavallino-Treporti. It builds a unique product because it combines sea, bike, boat and lagoon. And a complex product so only through a network strategy is it possible to realize it. The product consists of an itinerary, four excursions and an event. Business network: LEAD PARTNER: ABA SERVIZI SOC. COOP Project submitted in the amount of €445,003.20 An eligible and fundable expenditure of €400,000.00 has been recognized with a grant awarded of €200,000.00 from the 2014-2020 Veneto POR FESR Funds. There are 30 participating retiste enterprises of which 26 are eligible for contribution.